Comment on “Svensk Dagligvaruhandels” health report 2010


The association “Svensk Dagligvaruhandel” (“Swedish Grocery Traders”) has put together their health report for 2010, that according to them “describes the trade’s efforts to stimulate consumption of healthy and nutritious food”. It contains some really interesting figures that reflects well that a diet revolution indeed is underway in Sweden.

Take a look at these diagrams with figures from Livsmedelsverkets annual report 2010:

As you can see, butter and butter-blends are becoming more popular as spreads. The most popular butter blend in Sweden is “Bregott” which is butter mixed with canola oil. Light margarine is clearly dropping in sales.

Butter is becoming more popular also for cooking, and margarine is clearly no longer the first choice in Swedish home cooking anymore.

The report comments these figures:

The increased demand for more “natural ” food, combined with the media debate surrounding different types of fats have been shown by that the consumption of fat has changed. That the intake of saturated fat increases, and also that sugar consumption is increasing, is controversial and contrary to the Swedish nutritional recommendations. (…)

Svensk Dagligvaruhandel notes that there’s a declining trend of range and sale of the Keyhole Symbole-labeled products overall.

But further down in the report it seems like the association’s members haven’t caught on to this trend yet, as they write:

Svensk Dagligvaruhandel want to convey a passion for healthy foods and make it easier for consumers to make informed choices. Several of the Swedish grocery retail chains are working with recipes following the Keyhole Symbole. Recipes, cooking tips and shopping lists can be found in stores, on websites and in leaflets.

In this report they also comment on the Swedes candy cravings, which unfortunately seems bigger than ever:

Candy consumption has almost doubled since 1980, from 9.8 kg to more than 17 kg in 2010. With those numbers, Sweden has the highest per capita consumption across Europe.

I want to thank for the tip.


20 Responses to “Comment on “Svensk Dagligvaruhandels” health report 2010”

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