My News Desk: “Nearly one in four Swedes eat LCHF”

06Jun11

Press Release published on My News Desk: “Public opinion pull: Nearly one in four Swedes eat LCHF”
(March 29, 2011)

A new public opinion pull shows that no less than 23%, nearly one in four Swedes, eat according to the so-called LCHF method. LCHF is a diet that has attracted much attention in recent years with its focus on a low amount of carbohydrates and high amount of fat. The diet has often been contrasted with the authorities advice to follow the Plate Model. Demoskop has been commissioned by Optimal Förlag to investigate the Swede’s attitude towards LCHF.

The survey results, that nearly one in four Swedes eat LCHF, can probably best be described as astounding, says Catherine Schück, nutrition advicer and authour of the book “LCHF för tjejer” [“LCHF for girls”].

– Although I’ve been traveling around in Sweden and met many people who eat according to LCHF, I had never imagined that it had made such an impact with the Swedes, says Catherine Schück.
– The fact that so many Swedes now choose to eat LCHF will have implications for the food stores and restaurants.

Lars-Erik Litsfeldt, one of the Swedish pioneers in LCHF and co-author of “LCHF för tjejer, is also surprised that the method has become so popular, especially because the diet haven’t received any direct encouragement from the authorities.
– This means that more Swedes chose to listen to each other’s dietary experience, than to the authorities somewhat aged advice to follow the Plate Model, says Lars-Erik Litsfeldt.
– It is quite surprising given the confidence we have in the authorities in Sweden.

Most popular with women
The survey also shows that the method is more popular among women than men. 19% of men and 27% of women eat according to LCHF.
– Women have historically spent a lot of time on issues of health and weight loss and for many it’s been a hopeless battle, says Catherine Schück.
– Now that many women have found something they feel works, it opens a huge opportunity for everything from food suppliers to fast food vendors.
– Many of the classic LCHF recipies have also been directed mostly at men, and more books based on girls preferences are needed.

LCHF is popular even among older Swedes. Nearly one third between 55 and 89 years of age eat according to LCHF. People on low income are also more likely to eat LCHF than high-income earners, even if the gap can be seen as small.
– Obesity has become a class issue, and in that perspective it is not surprising that those on low incomes, who’s had the biggest problems with their weight and health, choose to try LCHF, says Cathrine Schück.

Link to the survey results in full: http://pagina.se/filer/demoskop_mars_2011.pdf

About the survey
This survey was conducted by Demoskop on behalf of Optimal Förlag with the aim of measuring the proportion of Swedes who eat according to the diet method LCHF. The target group was the public aged 18-89 years. 1000 interviews were conducted during the period February 23 to March 3, 2011.

The question asked in the survey was:
Do you try and adjust your diet according to the method of eating fat but minimize the intake of carbohydrates, so-called low-carb, high fat, ie LCHF?

Link to the article in Swedish.

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